Your name is worth something now — don’t sign it away. Kyle Koester reviews and negotiates NIL deals for athletes in Georgia, protecting your earnings, your rights, and your eligibility before you put pen to paper.
Kyle Koester represents Georgia student-athletes navigating the new landscape of Name, Image and Likeness rights.
Need a lawyer for an NIL deal in Georgia?
Kyle Koester represents college and high school athletes on Name, Image, and Likeness agreements across Georgia. He reviews and negotiates endorsement, social media, appearance, and collective deals, flags terms that take too many of your rights, and helps keep you compliant with the NCAA, conference, school, and state rules that apply to you. NIL is contract and representation work — separate from the firm’s injury practice. Free, confidential consultation: 770-744-5250. (NIL rules change often — see the verification note in the page source.)
NIL opened a real market for college athletes almost overnight — and brands, collectives, and agencies moved in fast. Most of the agreements put in front of athletes are written to protect the other side. Some quietly claim your likeness for years, lock in exclusivity, or take a cut that never quite ends.
Kyle comes at this from an athletics background, and he treats your name like the asset it is. Before you sign, he reads the fine print, explains it in plain English, pushes back on the terms that don’t serve you, and makes sure the deal won’t cost you your eligibility. Whether it’s your first $500 social post or a six-figure endorsement, you get a lawyer in your corner.
Before you sign anything, Kyle reads the agreement line by line and tells you in plain English what you’re actually agreeing to.
Better rates, shorter terms, narrower exclusivity, cleaner exits. Kyle pushes for terms that protect you, not just the brand.
Sponsorships, social media posts, appearances, autographs, camps, and merchandise — structured so you keep control of your name.
Deals through NIL collectives come with their own fine print. Kyle makes sure you understand the commitments before you accept.
Kyle checks a deal against the NCAA, conference, school, and state rules that apply to you, so a payday doesn’t threaten your eligibility. (Rules change — verification required.)
Unauthorized use of your name or image, payment disputes, and getting out of a bad agreement — Kyle helps you enforce and protect your rights.
NIL went from banned to billion-dollar in a few short years, and the rules are anything but settled. NCAA policy, conference and school guidelines, Georgia state law, and major developments around school revenue-sharing are all still shifting — sometimes faster than the contracts can keep up. A term that’s fine today can run afoul of a rule that changes next semester.
That’s exactly why having a lawyer review your deal matters: not just to get you a better number, but to keep you compliant and protected as the landscape moves. Kyle stays on top of the changes so you don’t have to gamble your eligibility on a contract you didn’t fully understand.
This page is general information, not legal or eligibility advice, and NIL rules change frequently. Confirm the current rules that apply to you before acting.
Simple, fast, and built around your season — not the brand’s deadline.
Forward whatever you’ve been offered — a contract, a term sheet, or even just an email outlining the deal.
He reads it closely, identifies the terms that matter, and explains the risks and the rights you’d be giving up.
Kyle either negotiates better terms on your behalf, or gives you a clear, plain-English recommendation on whether to sign.
You move forward knowing exactly what the deal means — and that it won’t cost you more than it pays.
Straight answers for athletes and families weighing their first — or next — deal.
NIL stands for Name, Image, and Likeness. College athletes — and, in some states, high school athletes — can now be paid for the use of their name, image, and likeness: endorsements, social media, appearances, autographs, camps, and more. The exact rules depend on current NCAA policy, your conference and school, and state law, all of which change often.
Because an NIL offer is a binding contract. A lawyer makes sure you understand every term before you sign, negotiates the ones that aren’t fair, and checks the deal for compliance so it doesn’t put your eligibility at risk. The brand has people protecting its interests — you should too.
It can, if it breaks NCAA, conference, school, or state rules. Those rules differ by situation and change frequently, which is why a compliance review before signing is so important. This page is general information, not legal or eligibility advice.
The first consultation is free and confidential. Kyle will explain how he can help and what it would cost before you commit to anything — no pressure, no obligation.
Kyle works with athletes and their families, and welcomes parents in the conversation. Whether high school NIL is permitted depends on current state and association rules, so that’s one of the first things he’ll confirm for your situation.
Before you sign anything, get a free, confidential review from an attorney who treats your name like the asset it is.